Sport England is working with 15 leading health and social care charities to inspire and support those with long-term health conditions build physical activity into their lives.
A major new campaign has been launched to support the 15 million people who live with one or more long-term health conditions in England.
We Are Undefeatable aims to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s to build physical activity into their lives.
The campaign is led by a collaboration of 15 leading health and social care charities and benefits from expertise and insight, along with National Lottery funding.
One in four people in England live with a long-term health condition, and they’re twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.
New research shows the majority of people with a long-term health condition want to be active and are aware of the health benefits.
The campaign hopes to inspire, reassure and support people to be active by showing the real-life experiences of people living with a variety of conditions – both visible and invisible – on their own journeys to being active. It also recognises the unique barriers people living with long-term health conditions face.
The campaign will run across TV, radio and social media, encouraging people to visit www.weareundefeatable.co.uk and use #WeAreUndefeatable for inspiration and tips on how to get active in ways that suit them.
Campaign support packs are also being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.
The Charities involved are: Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Care and Breast Cancer Now, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis